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Sandwich-Man Advertising Washington Street Studio

Creator

American Photographer · 1903–1975

MakerAuthorArtist

> Leaving aside the mysteries and the inequities of human talent, brains, taste, and reputations, the matter of art in photography may come down to this: it is the capture and projection of the delights of seeing; it is the defining of observation full and felt. > > -- Walker Evans Walker Evans began to photograph in the late 1920s, making snapshots during a European trip. Upon his return to New Y

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Date: about 1930
Medium: Gelatin silver print
Culture: American
Department: Photographs
Institution: Getty Museum

One of the more curious, albeit common methods of advertising in the first half of the twentieth century was the signboard, attached by straps to the chest and back of an employee. The worker would then walk around wearing the board, and the message or advertisement would reach any and all who crossed his path. Surely Walker Evans found particular interest in such an advertisement for his own field of work. Furthermore, his ongoing appetite for words and language in signs was no doubt whetted by this mobile example.

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