Minneapolis Institute of Art

Rural Delivery (Where the Mail Goes, Cream of Wheat Goes)

Newell Convers Wyeth

Date

1906

Medium

Oil on canvas

Department

Arts of the Americas

Institution

Minneapolis Institute of Art

Cream of Wheat: as American as apple pie. That was the message of the innovative ad campaign for which this artwork was made. The Cream of Wheat company hired well-known artists to create paintings showing the breakfast cereal and its box as part of the fabric of American life. N. C. Wyeth, a celebrated American painter and illustrator, was a spirited interpreter of Western frontier life—fitting for someone depicting a product made in Grand Forks, North Dakota. From 1902 to 1926, the company commissioned over four hundred original works of art that appeared in full-page ads in leading magazines such as Ladies’ Home Journal and The Saturday Evening Post. United States, Americas

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